Owned By Who — UK brand ownership and animal-welfare database

Is Naturli vegan? Who owns Naturli?

A 100% plant-based food brand offering vegan alternatives including butter spreads, ice cream, yogurt, plant-based meats, and dairy-free products.

Food & DrinkLast verified 13 September 2026

The short answer

Naturli is owned by Dragsbæk A/S. All products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.

  • Is Naturli vegan?

    Vegan

    All products are vegan

    Company's own statementSource: EachThing
  • Is Naturli cruelty-free?

    Not cruelty-free

    The brand or its owner sells animal-derived products

    Company's own statementSource: Orkla.com
  • Does Naturli or its owner sell animal products?

    Sells animal products

    Naturli itself produces 100% plant-based products with no animal-derived ingredients. However, the ownership chain includes significant animal-product involvement: the parent company Dragsbæk produces margarine and vegetable oil products; the ultimate parent, Orkla ASA, is a major food producer that sources and processes dairy ingredients, beef and pork meat, poultry, eggs, and wool across its portfolio.

  • Who owns Naturli?

    Dragsbæk A/S

    Owned by Dragsbæk A/S

    Official registrySource: Orkla.com

Last verified 13 September 2026

Ownership chain

  1. Brand

    Naturli

  2. Parent company

    Dragsbæk A/S

    Orkla ASA states it does not accept testing on animals, with the exception of medical devices. For medical devices, Orkla permits in vivo animal testing when safety cannot be demonstrated by other means, in compliance with EU ISO 10993 standards and performed by certified laboratories.Company's own statement

    Last verified 13 September 2026

  3. Ultimate owner

    Orkla ASA

    Animal-testing position not yet verified.

    Last verified 13 September 2026

Certifications

  • The Vegan Society Vegan Trademark

    active

    Checked 13 September 2026 · Registry entry

    The Vegan Society Vegan Trademark: Naturli is recorded as certified.

What this means

Our record lists Naturli as a brand of Dragsbæk A/S, which sits under Orkla ASA. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Naturli appears on one scheme we check: The Vegan Society Vegan Trademark. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

On animal testing, our record for Dragsbæk A/S states: Orkla ASA states it does not accept testing on animals, with the exception of medical devices. For medical devices, Orkla permits in vivo animal testing when safety cannot be demonstrated by other means, in compliance with EU ISO 10993 standards and performed by certified laboratories. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is Naturli vegan?
All products are vegan. Recorded status: vegan, last verified 13 September 2026.
Who owns Naturli?
Naturli is recorded as owned by Dragsbæk A/S, which is itself owned by Orkla ASA.
Is Naturli cruelty-free?
The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
Does Dragsbæk A/S test on animals?
Our record for Dragsbæk A/S states: Orkla ASA states it does not accept testing on animals, with the exception of medical devices. For medical devices, Orkla permits in vivo animal testing when safety cannot be demonstrated by other means, in compliance with EU ISO 10993 standards and performed by certified laboratories.

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Last verified 13 September 2026

Sources

  1. Supports: Naturli is a 100% plant-based brand with all products containing no animal traces.

    vegconomist · Accessed 13 September 2026

  2. Supports: Although Naturli itself is 100% plant-based, its ultimate parent company Orkla has a wide range of animal-derived products and engages in animal testing for medical devices. Cruelty-free status cannot be confirmed due to ownership involvement in animal agriculture and animal testing.

    Orkla.com · Accessed 13 September 2026

  3. Supports: The Vegan Society Vegan Trademark: Naturli is recorded as certified.

    EachThing · Accessed 13 September 2026

  4. Supports: Naturli itself produces 100% plant-based products with no animal-derived ingredients. However, the ownership chain includes significant animal-product involvement: the parent company Dragsbæk produces margarine and vegetable oil products; the ultimate parent, Orkla ASA, is a major food producer that sources and processes dairy ingredients, beef and pork meat, poultry, eggs, and wool across its portfolio.

    Orkla.com · Accessed 13 September 2026

  5. Supports: Orkla ASA states it does not accept testing on animals, with the exception of medical devices. For medical devices, Orkla permits in vivo animal testing when safety cannot be demonstrated by other means, in compliance with EU ISO 10993 standards and performed by certified laboratories.

    Orklahealth.com · Accessed 13 September 2026

  6. Company's own statement

    Supports: A 100% plant-based food brand offering vegan alternatives including butter spreads, ice cream, yogurt, plant-based meats, and dairy-free products.

    Accessed 13 September 2026