Is Montezuma's vegan? Who owns Montezuma's?

Premium British chocolate manufacturer producing chocolate bars, truffles, chocolate buttons, and other confectionery products in dark, milk, white and vegan varieties. Made in West Sussex, UK.

Food & DrinkLast verified 12 September 2026

The short answer

Montezuma's is owned by Paramount Retail Group. Only some products are vegan. Not yet verified by us.

Last verified 12 September 2026

Ownership chain

  1. Brand

    Montezuma's

  2. Parent company

    Paramount Retail Group

    Animal-testing position not yet verified.

    Last verified 12 September 2026

  3. Ultimate owner

    Ravi Sharma & Sunny Sharma (joint ownership)

    Animal-testing position not yet verified.

    Last verified 12 September 2026

Certifications

  • Cocoa Horizons

    active

    Checked 12 September 2026 · Registry entry

    Cocoa Horizons: Montezuma's is recorded as certified.

  • PETA Beauty Without Bunnies

    active

    Checked 12 September 2026 · Registry entry

    PETA Beauty Without Bunnies: Montezuma's is recorded as not listed.

  • Rainforest Alliance

    active

    Checked 12 September 2026 · Registry entry

    Rainforest Alliance: Montezuma's is recorded as certified.

  • Soil Association (Organic)

    active

    Checked 12 September 2026 · Registry entry

    Soil Association (Organic): Montezuma's is recorded as certified.

  • UTZ

    active

    Checked 12 September 2026 · Registry entry

    UTZ: Montezuma's is recorded as certified.

What this means

Our record lists Montezuma's as a brand of Paramount Retail Group, which sits under Ravi Sharma & Sunny Sharma (joint ownership). Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Montezuma's appears on 5 schemes we check: Cocoa Horizons, PETA Beauty Without Bunnies, Rainforest Alliance, Soil Association (Organic), UTZ. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for Paramount Retail Group, so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is Montezuma's vegan?
Only some products are vegan. Recorded status: some vegan lines, last verified 12 September 2026.
Who owns Montezuma's?
Montezuma's is recorded as owned by Paramount Retail Group, which is itself owned by Ravi Sharma & Sunny Sharma (joint ownership).
Is Montezuma's cruelty-free?
Not yet verified by us. Recorded status: unverified, last verified 12 September 2026.
Does Paramount Retail Group test on animals?
We have not yet verified an animal-testing position for Paramount Retail Group. Until we can source one, we leave it unverified rather than guess.

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