Is Magnum Vegan vegan? Who owns Magnum Vegan?
Vegan ice cream bar range with multiple plant-based flavours, part of the Magnum brand. Features dairy-free ice cream cores made with soy protein (reformulated 2025) or pea protein, coated in vegan chocolate.
The short answer
Magnum Vegan is owned by The Magnum Ice Cream Company N.V. (TMICC). All products are vegan. The brand or its owner sells animal-derived products. The wider brand or its owner sells animal products.
Is Magnum Vegan vegan?
VeganAll products are vegan
Company's own statementSource: Magnum Ice Cream official websiteIs Magnum Vegan cruelty-free?
Not cruelty-freeThe brand or its owner sells animal-derived products
Company's own statementSource: Unilever officialDoes Magnum Vegan or its owner sell animal products?
Sells animal productsThe parent company, The Magnum Ice Cream Company (TMICC), produces and sells dairy-based ice cream products under the Magnum brand (Classic, Double Caramel, Almond varieties, etc.) which contain dairy in both the ice cream core and milk chocolate coating. TMICC also owns other ice cream brands including Ben & Jerry's, Wall's, Cornetto, and Klondike, which produce dairy and animal-derived products.
Who owns Magnum Vegan?
The Magnum Ice Cream Company N.V. (TMICC)Owned by The Magnum Ice Cream Company N.V. (TMICC)
Official registrySource: Wikipedia
Last verified 13 September 2026
Ownership chain
- Brand
Magnum Vegan
- Parent company
The Magnum Ice Cream Company N.V. (TMICC)
Unilever, the ultimate owner via minority stake in TMICC, has stated that it does not test on animals and does not believe animal testing is necessary for product safety. Unilever is recognized by PETA as a 'company working for regulatory change' on animal testing alternatives. The company supports a global ban on animal testing for cosmetics and signed PETA US' statement of assurance pledging never to test on animals.Company's own statement
Last verified 13 September 2026
Certifications
European Vegetarian Union v-label
activeChecked 13 September 2026 · Registry entry
European Vegetarian Union v-label: Magnum Vegan is recorded as certified.
What this means
Our record lists Magnum Vegan as a brand of The Magnum Ice Cream Company N.V. (TMICC), which sits under Unilever PLC. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.
Magnum Vegan appears on one scheme we check: European Vegetarian Union v-label. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.
On animal testing, our record for The Magnum Ice Cream Company N.V. (TMICC) states: Unilever, the ultimate owner via minority stake in TMICC, has stated that it does not test on animals and does not believe animal testing is necessary for product safety. Unilever is recognized by PETA as a 'company working for regulatory change' on animal testing alternatives. The company supports a global ban on animal testing for cosmetics and signed PETA US' statement of assurance pledging never to test on animals. We publish sourced facts and dates so you can judge them yourself; see how we verify.
Independent vegan alternatives
- Beyond MeatVeganCruelty-free
- Booja-BoojaVeganCruelty-free
- Bosh!VeganCruelty-free
- Meridian FoodsVeganCruelty-free
- Miyoko's CreameryVeganCruelty-free
Frequently asked questions
- Is Magnum Vegan vegan?
- All products are vegan. Recorded status: vegan, last verified 13 September 2026.
- Who owns Magnum Vegan?
- Magnum Vegan is recorded as owned by The Magnum Ice Cream Company N.V. (TMICC), which is itself owned by Unilever PLC.
- Is Magnum Vegan cruelty-free?
- The brand or its owner sells animal-derived products. Recorded status: not cruelty-free, last verified 13 September 2026.
- Does The Magnum Ice Cream Company N.V. (TMICC) test on animals?
- Our record for The Magnum Ice Cream Company N.V. (TMICC) states: Unilever, the ultimate owner via minority stake in TMICC, has stated that it does not test on animals and does not believe animal testing is necessary for product safety. Unilever is recognized by PETA as a 'company working for regulatory change' on animal testing alternatives. The company supports a global ban on animal testing for cosmetics and signed PETA US' statement of assurance pledging never to test on animals.