Is Huel vegan? Who owns Huel?

Plant-based nutritionally complete meal replacement powders, ready-to-drink shakes, hot meals, and food supplements

Food & DrinkLast verified 12 September 2026

The short answer

Huel is owned by Danone S.A.. All products are vegan. Not yet verified by us.

  • Is Huel vegan?

    Vegan

    All products are vegan

    Company's own statementSource: Huel
  • Is Huel cruelty-free?

    Unverified

    Not yet verified by us

  • Does Huel or its owner sell animal products?

    Unverified

    Not yet verified by us

  • Who owns Huel?

    Danone S.A.

    Owned by Danone S.A.

    Official registrySource: Huel

Last verified 12 September 2026

Ownership chain

  1. Brand

    Huel

  2. Parent company

    Danone S.A.

    Animal-testing position not yet verified.

    Last verified 12 September 2026

Certifications

  • The Vegan Society

    active

    Checked 12 September 2026 · Registry entry

    The Vegan Society: Huel is recorded as certified.

What this means

Our record lists Huel as a brand of Danone S.A.. Ownership is a separate question from how a product is made: a brand can hold its own certifications while its parent company operates under different policies.

Huel appears on one scheme we check: The Vegan Society. Each scheme sets its own criteria, so read the certifier's own entry, linked above, for what it covers.

We have not yet verified an animal-testing position for Danone S.A., so we make no claim either way. We publish sourced facts and dates so you can judge them yourself; see how we verify.

Independent vegan alternatives

Frequently asked questions

Is Huel vegan?
All products are vegan. Recorded status: vegan, last verified 12 September 2026.
Who owns Huel?
Huel is recorded as owned by Danone S.A..
Is Huel cruelty-free?
Not yet verified by us. Recorded status: unverified, last verified 12 September 2026.
Does Danone S.A. test on animals?
We have not yet verified an animal-testing position for Danone S.A.. Until we can source one, we leave it unverified rather than guess.

Other brands under the same owner

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Last verified 12 September 2026

Sources

  1. Supports: The Vegan Society: Huel is recorded as certified.

    Huel · Accessed 12 September 2026

  2. Supports: All Huel products are 100% vegan and independently audited by The Vegan Society. Products contain no animal-derived ingredients, dairy, eggs, honey, or animal products. The brand displays The Vegan Society trademark on all packaging.

    Huel · Accessed 12 September 2026

  3. Danone's policy on animal researchCompany's own statement

    Supports: Danone's official Policy on Animal Research (published September 2022) states that 'As a principle, Danone strives not to rely on animal testing in its development and research activities' and favours non-animal alternatives where available. However, the policy also acknowledges that 'Animal research may be necessary upon requirement of scientific authorities for regulatory approvals, special foods with medical purposes, for safety and suitability purpose of certain foods for vulnerable populations, and for specific research in the field of health, diagnoses, prevention or treatment of certain diseases.' Danone has achieved Tier 3 status in the Business Benchmark on Farm Animal Welfare (BBFAW) in 2023 for farm animal welfare commitments, but maintains a conditional approach to animal research testing.

    Danone · Accessed 12 September 2026

  4. Company's own statement

    Supports: Plant-based nutritionally complete meal replacement powders, ready-to-drink shakes, hot meals, and food supplements

    Accessed 12 September 2026